Atlantic Arc Cities

Willemijn Peeters is Ocean Ambassador of the Netherlands and the Founding Director of Searious Business. Searious Business is a social enterprise committed to prevent plastic pollution in our ocean. She makes the difference in the world of plastics. Through ReThink and Redesign of plastics, she helps companies to achieve better results. Like for Gispen, a big furniture company: she realized a design sofa from 100% recycled plastics.

Her strength lies in building bridges between companies and public organizations, thinking of innovative solutions together, and getting the job done.

She has over 11 Years of experience through collaborations and by carrying out change in a corporate setting. Willemijn got her Masters in Business at Nyenrode University, the Netherlands.

She chose to work in this field because the Ocean moves her. Willemijn wants to use her talents, background and network, for a clean and living ocean.

To her, in Sea affairs, a field predominantly powered by men, women can make a difference. They will need to step up, and make their voice heard.

She would like to say to the women: “Challenge the status quo – don’t be afraid – make a difference – do it”

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